Design is a collaborative process. As a designer, my role in the design process is to facilitate discussions between users, product managers, and engineers, ensuring that we all work together to create a solution that customers will love.
My collaborative 4D design process
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Discover
Understanding customer problems and opportunities through collaborative design with users and key stakeholders leads to the right solution path. This intense process yields significant rewards.
Deliverables includes past research insights, personas, user flow diagrams, etc.
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Define
The objective of this phase is to define the right solution. I collaboratively define customer and business goals, create user stories, CXOs, and conceptual models that illustrate the solution.
Deliverables includes user stories, CXOs, UX requirements and customer journeys.
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Design
In the design phase I create low and high fidelity designs in a iterative way. I frequently get customer and product feedback to align on the business strategy and user expectations.
Deliverables includes low/high fidelity mocks, user testing findings & prototypes.
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Deliver
Polished visual designs, prototypes, and design specs will be delivered to engineering for feature development. I sometimes make tradeoffs to meet delivery timelines without compromising experience.
Deliverables includes visual designs, design specs document, functional prototype, etc.
My Projects
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Alexa Profiles
I redesigned the Alexa profiles experience in the mobile app and multimodal, collaborating with stakeholders across organizations to define the optimal solution. This redesign simplifies profile management, recognition ID, and preferences.
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Discover Alexa Skills & Games
Alexa offers built-in features like music, news, and 3P skills like Disney, Celebrity voices, and games. I designed a simplified app experience that lets customers discover all Alexa capabilities in one place.
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Product Variations and Add-ons
I designed a scalable framework for the Amazon shopping experience that includes product variations like size, color, capacity, and add-ons like protection plans and installment options. This enabled easy onboarding for feature teams.
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Post Add to Cart recommendations
I implemented a side sheet pattern on Amazon detail pages to display relevant product recommendations when customers add items to their carts. This pattern was successfully launched in categories like consumer electronics.
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Merchandize Management
I facilitated design workshops with clients to gather requirements and design features that help retail store managers make product decisions for the super markets. This UX consulting project involved discovery to delivery.
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Abcam Website
I designed Abcam’s online website. During discovery, I found customer needs for images of antibodies. I proposed designs that meet these needs. This website was successfully launched and resulted in positive business metrics.
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Antibodies Administration Tools
This software was designed for scientists managing various antibodies for research. I quickly ramped up on this complex domain and delivered solutions meeting client and user expectations.
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Pratt and Whitney Canada
This web application helps the mechanics to find the relevant publications to troubleshoot and maintain the aircrafts. I designed a easy navigation and discovery model for this application which was well appreciated by the end users.
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SearchFlow
I led this project by consulting with our client in the UK. Searchflow is a leading UK property search provider in residential and commercial markets. I designed the complete web experience which includes property search and reports.
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NDS Design Systems for Broadcasting
I designed various applications for NDS broadcasting products. These applications were developed in various regions which includes India, UK and USA. So to maintain consistency I build a robust design system that can be used by developers.
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NDS Brodcasting Suite
I defined the user experience and interaction design for multiple applications in the NDS broadcasting suite which includes headend management, content management, scheduling management, etc.
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Idea Cellular
This was the website designed for Idea Cellular customers to easily manage their plans and bills online. This website was uniquely designed in terms of visual hierarchy that reflects the brand, youth and culture.
More designs from the past
Here are some more designs from my work at different organizations throughout my career. I learned a lot from my peers, mentors and creative directors during that time. I love to play around the typography, colors, layouts, information architecture and more visual elements.
Since 1999. It’s nostalgic!
Get in touch.
Reach out to learn more about the design process and collaboration. I enjoy discussing UX topics, which blend science and art, requiring deeper discussions to find the right design solution.