Design is a collaborative process. As a designer, my role in the design process is to facilitate discussions between users, product managers, and engineers, ensuring that we all work together to create a solution that customers will love.
Featured Projects
-
AI Communication Assistant for Alexa+
I have been leading the communication domain for Alexa+ since its inception. I have closely collaborated with the product, design, research, and engineering teams to envision Alexa’s north star vision as a trusted communication assistant. I have also worked with my team to establish conversational AI patterns for Text and Email channels.
-
Alexa Personalization
Personalization is a crucial value proposition for Alexa’s adoption in households. I’ve spearheaded several projects focused on personalizing Alexa, including developing an Alexa profile page, gathering customer interests, and recognizing individuals through voice and visual identification.
-
Shopping - Related Products Discovery
I designed a user experience framework for retail shopping that enables customers to effortlessly discover product variations and add-ons, such as protection plans, bundles, and accessories. This framework was adopted by over 12 partner teams across Amazon, resulting in enhanced business metrics.
More Projects
-
Discover Alexa Skills & Games
Alexa offers built-in features like music, news, and 3P skills like Disney, Celebrity voices, and games. I designed a simplified app experience that lets customers discover all Alexa capabilities in one place.
-
Post Add to Cart recommendations
I implemented a side sheet pattern on Amazon detail pages to display relevant product recommendations when customers add items to their carts. This pattern was successfully launched in categories like consumer electronics.
-
Merchandize Management
I facilitated design workshops with clients to gather requirements and design features that help retail store managers make product decisions for the super markets. This UX consulting project involved discovery to delivery.
-
Abcam Website
I designed Abcam’s online website. During discovery, I found customer needs for images of antibodies. I proposed designs that meet these needs. This website was successfully launched and resulted in positive business metrics.
-
Antibodies Administration Tools
This software was designed for scientists managing various antibodies for research. I quickly ramped up on this complex domain and delivered solutions meeting client and user expectations.
-
Pratt and Whitney Canada
This web application helps the mechanics to find the relevant publications to troubleshoot and maintain the aircrafts. I designed a easy navigation and discovery model for this application which was well appreciated by the end users.
-
SearchFlow
I led this project by consulting with our client in the UK. Searchflow is a leading UK property search provider in residential and commercial markets. I designed the complete web experience which includes property search and reports.
-
NDS Design Systems for Broadcasting
I designed various applications for NDS broadcasting products. These applications were developed in various regions which includes India, UK and USA. So to maintain consistency I build a robust design system that can be used by developers.
-
NDS Brodcasting Suite
I defined the user experience and interaction design for multiple applications in the NDS broadcasting suite which includes headend management, content management, scheduling management, etc.
-
Idea Cellular
This was the website designed for Idea Cellular customers to easily manage their plans and bills online. This website was uniquely designed in terms of visual hierarchy that reflects the brand, youth and culture.
More designs from the past
Here are some more designs from my work at different organizations throughout my career. I learned a lot from my peers, mentors and creative directors during that time. I love to play around the typography, colors, layouts, information architecture and more visual elements.
Since 1999. It’s nostalgic!
Get in touch.
Reach out to learn more about the design process and collaboration. I enjoy discussing UX topics, which blend science and art, requiring deeper discussions to find the right design solution.