Daniel Victor is a passionate product design leader with over 25 years of experience in user experience and interaction design. Currently, he serves as a Principal UX Designer at Amazon, where he leads the design of AI experiences for Alexa.

Download Resume

Academics

BSc Psychology (2006)
MBA Systems (2009)
University of Madras, Chennai, India.

Design Expertise

Product discovery
UX/UI design
Visual & motion design
Information architecture
Prototyping
User research

Design Tools
Figma
Photoshop
Axure
Principle
Adobe After Effects
Adobe Premiere

Awards

Inventor awards (2)
Patent awards (2)
Star performer
Best employee

Patents

Patents for product variations discovery
US 11,847,680
US 10,529,008

Other Skills

Team management
Collaborative workshops
Conference speaker
Client consultation in the USA, UK, Canada, Italy and India.

Experience Summary

Principal User Experience Designer – Amazon
10 Years 9 Months (Sep 2014 to Present). Seattle, WA, USA.

  • Defined CX vision, strategy, and roadmap for Amazon shopping and Alexa, by collaborating with product and executive leadership, including VP & SVP.

  • Managing a team of talented Senior UX designers to deliver products across Alexa communication, discovery, and productivity experiences.

  • Lead design efforts that significantly impacted Amazon shopping and Alexa features, resulting in positive revenue and engagement metrics.

  • Lead multiple generative AI initiatives, including Alexa discovery, personalization, communication, and productivity.

  • Regularly presented the UX vision to the VP and SVP to ensure alignment.

  • Lead user research activities for the projects and involved customers in the end-to-end design process from ideation to validation.

Lead Experience Design Consultant – ThoughtWorks
4 Years 2 Months (Jul 2010 to Aug 2014). Chennai, TN, India.

  • Design ownership from discovery/ideation phase till final product delivery.

  • Delivered consulting offerings to the client that includes requirement gathering workshops, focus group interviews, usability testing, wireframes and visual design.

  • Onsite consulting with clients in the USA, Canada, the UK, and Italy, along with facilitated collaborative design workshops with stakeholders.

  • Gained new business opportunities for the organization based on successful requirement gathering design workshops.

Usability Expert – Cisco Video Technologies Pvt Ltd (Formerly NDS Ltd)
2 Years 2 Months (May 2008 to June 2010). Bangalore, KA, India.

  • Designed and launched a range of headend and broadcasting apps.

  • Defined standards and guidelines of design systems for broadcasting products that are developed across regions.

  • Lead extensive user research initiatives with broadcasting professionals.

Senior Interaction Designer – Satyam Computers Pvt Ltd
2 Years 3 Months (Feb 2006 to Apr 2008). Chennai, TN, India.

  • Successfully consulted and executed UX projects for clients in India and USA which includes S&P, FIFA, Fidelity, Motorola, Idea cellular etc.

  • Managed a team of user experience professionals and UI developers.

Other Design Experiences (Web Design, E-Learning and 3D Animation)

  • Senior Creative Designer – Synaptris Decisions Pvt Ltd (Jun ‘05 – Jan ’06)

  • Team Lead – Aptech Learning Services (Aug ’04 - Jun ’05)

  • Senior Interaction Designer – Tara Media & Animation (Feb ’03 – Aug ’04)

  • Senior Graphics Consultant – Botree Software (Jun ’02 - Feb ’03)

  • Web Designer – Indus Media Technologies (Nov ‘99 - Jun ’02)